Most excited for two performances at BottleRock 2026. Sombr & The Backstreet Boys.
I can’t believe how much support for Sombr I’ve seen from artists I respect and the industry this past year. He deserves it, minus his social tactics online, but I’m gonna go one step further. He’s got potential to be bigger than The Backstreet Boys.
He’s already got more monthly active listeners on Spotify – 59 million vs 30, and he’s got at least 30, 40.. 80 more years of music in him. Also, more controversially, his music is better and has more lasting power. The Backstreet Boys do have cultural staple songs that define the turn of the twenty first century, which’ll be hard to beat in this age of over saturation in music, but I’d put bets on him.
One clear gauge will be their performances at BottleRock. If you’re going Sunday, let’s do it together.
