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Great Talks in Music Podcasts: Spotify & Discovery

Where Spotify is now, where they want to be, and how to get there

I find at least one insightful thing a day in a podcast. I wanted to put together a dozen or so music podcasts that have been particularly memorable, but I noticed my top picks had two themes in common: they’re all interviews with current and former employees of Spotify and have to do with music discovery.

Spotify’s VP, Paul Vogel, recently stated that music discovery is one of Spotify’s main focuses. As Vogel describes, “When you own discovery, you own so much of the ecosystem; you own demand generation. Over time, you end up owning gross margin when you own discovery and demand generation.” In other words, the first music service to make music discovery a viable business will be the leader in music streaming.

The four podcast episodes below helped me verbalize my thoughts on how music editorial and curation will help Spotify get there. This article only scratches the surface of the future of music, so I plan to start a series that will highlight other podcast episodes with great conversations around music. Let’s call it “Great Talks in Music Podcasts.”

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