There were at least 1,466 musicians performing at SXSW for 2019. I went through every one of them and narrowed it down to 58 (just under 4%) to see.
Going through a thousand or so songs for South by, a few thousand more from Majestic Casual’s catalog, and close to 100,000 songs over Silence Nogood’s almost ten years, I’m developing an ear for finding musicians that aren’t just an easy recommendation in similar sound and quality. But I still struggle to convince others. It’s hard to convey the context in why you should listen, let alone when, but seeing musicians and DJs live is one of the best ways to do so.
My job is to guide a path for people from listening online to experiencing music live. Something I want to work on particularly hard this year and South by was my first big step.