Last month I gave a quick tip to musicians pitching blogs. To treat it as much of an art as they did their music. But most need some help and it can be a bitch to find someone who knows how.
Two years ago I found out about Jake Udell and his TH3RD BRAIN artist management at SF MusicTech. What intrigued me was that he managed Zhu. I’m as impressed with Zhu’s rollout of NightDay as the actual music. Since then the team has signed Gallant and most recently NoMBe with their new Accelerator program. When you see a management group develop multiple artists so well that it makes their name as reputable as their artists, you want to send people their way.
TH3RD BRAIN’s Accelerator program opens the doors for musicians and their management to learn from experts of the emerging music industry. Treating the program like a traditional accelerator found in startups might sound like a gimmick at first, but their approach sounds promising, which you can take a glipse at.
I do think they should expose a lot more of what they do there. Opening the doors to TH3RD BRAIN’s knowledge and expertise to everyone could help out a lot of musicians. Because, trust me, they need it. More importantly for TH3RD BRAIN, it will attract the artists they want next. As much as they’ve channelled some of the best so far, it never guarantees what’s next.
— In other words, Jake needs to bring back his podcast —
NoMBe tracklist
Kemosabe
Beauville – Letting In
Waves
Miss Mirage
AtoZ (feat. Durqa)
California Girls (w/ Sonny Alven)
Seminole
