The best way to figure out if someone’s gonna like your track is to expose it to them in a few different ways. Not by flooding their Twitter, Facebook, and Instagram with impersonal self-promotion, but going to where they listen.
I first heard about Motez’s remix of “Palm Trees” by GoldLink when I dug into GoldLink’s catalog two years ago. It was just a good remix at the time but set the seed for something bigger.
Six months ago, I saw the GoldLink remix pop up in my Discovery Weekly playlist on Spotify. After that I started placing it everywhere I listen: resharing it on SoundCloud, playlisting it on Apple Music, Spotify, and YouTube Music.
What makes it so special is its longevity – when novelty doesn’t fade fast and nuance unfolds slowly with every listen. When a track you’ve heard at different times in your life becomes a part of your story. I’m still unpacking this one two years later.
I first heard about DRAMA through their Fuck Dave track, featured on our with Soul playlist from 2017, but I didn’t realize what the duo had to offer up otherwise until now. It’s gonna help define the beginning of my 2019.
Via Rosa, the singing half of DRAMA, sings with ease in sound and heartbreak in story. She reminds me of Madelyn Grant. The inflection in her voice. A raspy whisper you hear even when she’s just talking.
Na’el Shehade, the producing half of DRAMA, gives Via some sexy four on the floor tracks and at times brightens up her sad songs.
JID’s hit, Never, reminded me of Anderson .Paak, but the Atlanta-based rapper gets compared to Kendrick more often. His rap style may not be as pioneering as the two yet, but he has a finesse with words just as good.
With rap and other forms of rhetoric, I’ve always been less about what you say and more about how you say it. I have to know a rapper’s style intimately before I try to understand what they’re saying. I still may not be getting the knowledge in rap that I do in longer forms of written word – mostly audiobooks & podcasts – but wordplay like JID’s is just as inspiring.