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Fiona Apple · Pure Imagination

Can't believe Chipotle pulled off this Willy Wonka tribute so well

Notta fan of Chipotle’s food, but their marketing team is far ahead of its time. I’m sure my children won’t be fooled by their artsy branding scheme, but I sure as hell don’t mind to be. This short story about a scarecrow gone rogue in the pursuit of something purer isn’t all that untold, but the beautiful visuals with Willy Wonka’s classic covered makes this ad something to talk about, especially that cover.

When I first heard Fiona Apple was doing a rendition of ‘Pure Imagination,’ I knew it was going to be postworthy, but I couldn’t imagine this. She takes the sentiment we all have for the original and makes it her own, all with a little electro undertone pressed in. Pure brilliance.

Fiona Apple
Born: Manhattan, New York
Fiona Apple on: | Wikipedia | Facebook